Why Sparrow?

Simply to create art. Something I have always felt the urge to do is to just draw - to create. To create what we want to and not what is required, but once created might just find its purpose. And even if it doesn’t, it’s art after all – it can make one happy.

ither; the designer, being a creative, forces art into various brands’ communication (often corporate, amongst others), regardless of whether the art actually adds any value to the brand. I feel like this situation is killing a lot of young art and design talent in India. In their attempts to adjust to these scenarios, they get into a space that is comforting, but more often than not, almost never inspiring.– but the client doesn’t want to explore or take risks, and generally ends up playing it safe. – it can make one happy.

The cause

Simply to create art. Something I have always felt the urge to do is to just draw – to create. To create what we want to and not what is required, but once created might just find its purpose. And even if it doesn’t, it’s art after all – it can make one happy.

The reason

Stems from an analysis we made within our own experience in art & design. We see a major gap in the Indian communication space, manifested mostly in the following two adverse scenarios –